Is Performance Measurement Dying?

Fiduciary Duty Hits the Street -- Sort Of - WSJ.com:

"The changes could transform the brokerage industry by changing the way products are sold and marketed and even how brokers are paid. Requiring brokers to operate under the existing fiduciary standard could force them to recommend more investments that are less costly and more tax-efficient."

As a performance measurement professional, I can't help worrying this is going to lead to cuts in the support functions at financial firms. One such support function is performance measurement and presentation.

As a fledgling specialty, performance measurment can adapt as it can easily be folded into those areas which it supports i.e. marketing. The difficulty will come meshing the proclivites of those who currently enjoy performance calculations with those who enjoy marketing.

As holder of the CIPM designation and an individual with experience in sales and non-profit work, I can attest that the selling/service industry and attribution analysis/heavy spreadsheet work do not necessarily attract the same type of person.